One day when I’m retired, I may write a book called, The Truth Behind Marketing. In it will be all the secrets revealed for companies that pour so much budget into differentiating products that (under the hood at least) are virtually indistinguishable.
Practicing Fake Eye Contact in Video Meetings There are some positive changes in human behavior accelerated by this current health crisis. One is easily being able to identify what a 6-foot distance looks like – or the measurements used in Canada (one hockey stick length) and in Florida (one alligator length). Another is the realization […]
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