Olympics

Optimize 2021 Greater Than Tokyo 2020? The star-crossed 2020 Summer Olympics (held in 2021) will probably go down either as one of the most or least memorable Olympics in history. What will it be remembered for: the durability of the athletes and the organizers throughout a global pandemic? The willingness of some star athletes to drop out of events for mental health reasons? The lack of fans in the stands? The cardboard beds? Then of course, there are larger question [...]

The Thrill of a Live Experience Why do humans prefer live events vs. recorded ones, even though recorded, tape delayed or on-demand events provide the same sensory experience? The 2018 Winter Olympics have begun and even though it is happening on the other side of the world in Pyeongchang, South Korea, (17 hours ahead PST), NBC will be doing its coverage live this year instead of on tape delay. The ratings for the 2016 Rio Summer Games were down by double digits as th [...]