Has Bitcoin Become Mainstream?

August 30, 2017 / in News / by RPost

Has Bitcoin Become Mainstream?Zafar Kahn’s article was featured in Equities

The lure of remarketing may kill anonymity in crypto-currency transactions.

Online shoppers paying with Bitcoin may have been expecting this crypto-currency to shield their identity. They may be disappointed to learn that merchants are not protecting their identity. In some cases, they are even selling it.

A recent Princeton University study revealed that Bitcoin transactions can be tracked through a combination of cookies, third party tracking software and merchant data. Some merchants are selling the information to third-parties including advertisers.