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Summer is all about baseball, but it’s also about cybercriminal lures targeting lawyers, insurance professionals, and any business that accepts credit cards.

With July 4th in the rear-view mirror, we’re now in peak summer season, which means baseball season. (I happen to love baseball and equate it with long summer nights, hot dogs, sprinklers, and days off from school.)

A blissful way to counter payment paranoia.

Now there’s another common syndrome in the working world that I’d like to shed a light on: “Payment Paranoia”.

It’s summer now, and you’re going to be headed on a nice vacation soon. You’re putting together all your to-do lists so you can truly escape from the office without anyone bothering you. About a week out from your big trip, you ask your colleague, Jerry, to cover for you on some key accounts. Jerry, being the mensch that he is, agrees. After crafting that clever out-of-office reply, you’re now ready to send over your login credentials to Jerry who happens to work remotely in Tashkent. 

Seeing as we’re well into baseball season, I’d like to bring up the example of the winningest team in modern baseball history: the 1998 New York Yankees. Including the playoffs, they won an astounding 125 times out of 175 games including a 4-0 sweep in the World Series. 

One day when I’m retired, I may write a book called, The Truth Behind Marketing. In it will be all the secrets revealed for companies that pour so much budget into differentiating products that (under the hood at least) are virtually indistinguishable.